We have to be realistic. We don't have to restore it to the 1920s design, we have to preserve the land for public use.
It's in our interests to incorporate elements of the old West Pier, whether it's artefacts, or reflected in the architecture.
In the interests of beautiful architecture we don't want to get into the realms of pastiche - we are talking about very well known 21st century architects.
Because there won't be any public funding the new West Pier will have to be larger than the old one, therefore it will cost more to build than the £35m for the original plans.