This is a crucial project for revitalising our tourism industry and our seafront for years into the future. It will very clearly signal that our city is open for business - both to visitors and investors.
This deal will bring in over £1m a year additional income to the council whilst also regeneration the local area and supporting our tourism economy.
It will provide an extraordinary and spectacular new centrepiece to our seafront. As well as providing a great view out, it changes the way the world views us - distinguishing Brighton & Hove from competitors and signalling that the city is really buzzing.